This dissertation was written as a part of the MSc in e-Business and Digital Marketing
at the International Hellenic University. The present work is mainly intended to provide
an holistic view over the mode that both public and private sector incorporate and utilize innovation strategies, cite the types of such strategies being mentioned in the existed academic literature, as well the practices that are being followed from business
and governmental entities. Drivers and barriers that affect the adoption of a certain
innovation type, open innovation, in both sectors are also being discussed. In the end
of this research, the objective is to demonstrate a classification of the different ways
both sectors develop and implement their innovation strategies, as well of the drivers
and barriers that both afore-mentioned organizational types are facing in their endeavor to adopt an open innovation strategy. Ideally, the discussion that will occur, as
well the research outcome may assist organizations to recognize their own innovation
patterns, identify innovation types as suggested from literature and practices and be
motivated to re-adjust their innovation tactics with others quoted in the current work
that would be more efficient in conjunction with their existing business models. Of
course, this thesis aims also to contribute to the scientific community by providing
concentrated knowledge over innovation concept for both private and public sector.
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