In spite of their relevance, there is a scarcity of research in the SME export centred literature, within the Greek context, thus it becomes apparent that more investigations should be carried out in this particular setting. The objective of this study was to explore the linkages between the theory of exporting and the international business strategies that small firms in Greece use. A qualitative approach was adopted, involving 5 in-depth interviews with key decision makers of internationalizing small firms based in Thessaloniki. In this sense, the present study identifies and proposes for further analysis the following topics of increased importance for SMEs’ export activity and performance: 1) Do Greek SME’s follow the theory of international expansion? 2) What types of foreign market’s entry mode choices are available and appropriate for Greek SME’s? 3) Is there any pattern to the direction and approach to the foreign development of the Greek SME’s?
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