This dissertation was written as a part of the MSc in e-Business & Digital Marketing at
the International Hellenic University, and the aim is to study consumer satisfaction over
electronic commerce during the COVID-19 pandemic.
First, some research questions that help identify factors that influence the behavior and satisfaction of e-consumers and are related to the general use of the internet
and other individual characteristics and perceptions of participants are examined. Additionally, as found in the existing literature, variables such as website design, services
provided, customer service, and trust of e-commercial websites are related to the satisfaction of e-consumers. These correlations were also confirmed by the findings of the
present study on participants' satisfaction with their online shopping during the COVID19 pandemic period. Furthermore, the investigation of the differentiation between the
perceived satisfaction of the respondents from the expected one they had during the
execution of their purchases from online stores was considered to have led to encouraging results. Finally, it should be noted that all participants in the research were residents of Greece, and the data collected were examined through descriptive and statistical analysis to draw accurate results and conclusions.
I would like to express my gratitude to the supervisor of my diploma thesis, Dr.
Konstantinos Assimakopoulos, who was always willing to guide me and effectively answer any of my questions and concerns. I would also like to thank my family and friends
who encouraged me and were by my side the whole time I was writing my dissertation.
Without the support of all the above, the result would not be the desired one.
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