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dc.contributor.author
Rodanou, Zinovia-Maria
en
dc.date.accessioned
2021-09-03T08:56:10Z
dc.date.available
2021-09-03T08:56:10Z
dc.date.issued
2021-09-03
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29771
dc.rights
Default License
dc.title
Digitalization and Consumer Behaviour in Greek Insurance Industry
en
heal.type
masterThesis
en_US
heal.dateAvailable
2021-05-17
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
en_US
heal.publicationDate
2020-12
heal.abstract
This dissertation was written as part of the MSc in Management at the International Hellenic University. The purpose of this study was the contribution to the understanding of customers' perception of digital insurance services. Based on thorough research on literature review, the capabilities of the digital insurance services in Greek insurance industry and the survey outcomes, the study analyzed the level of satisfaction as an outcome of the perceived quality for the provided online digital insurance services, discussed if there is a significant difference in preferences and the satisfaction among different demographic groups, if the behaviour defers among different insurance phases at the level of information research and purchase decision and tested the correlation of customers' satisfaction and behavioural intention. Differences in the utilization of digital insurance services among different insurance sectors were also discussed.
en
heal.advisorName
Dr. Argyropoulou, Maria
en
heal.committeeMemberName
Dr. Archontakis
en
heal.committeeMemberName
Dr. Peristeras
en
heal.committeeMemberName
Dr. Argyropoulou
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US


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