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dc.contributor.author
Kalistridis, Grigorios -Georgios
en
dc.date.accessioned
2021-09-08T10:50:37Z
dc.date.available
2021-09-08T10:50:37Z
dc.date.issued
2021-09-08
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29790
dc.rights
Default License
dc.subject
Self-service technologies
en
dc.subject
Covid 19
en
dc.subject
E-transactions
en
dc.title
Modeling the E-Transactions Intentions of Thessaloniki Residents, Due to the COVID-19 Pandemic
en
heal.type
masterThesis
en_US
heal.dateAvailable
2021
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Science and Technology, MSc in e-Business and Digital Marketing
en_US
heal.publicationDate
2021
heal.abstract
This dissertation was written as a part of the MSc in E-business and Digital Marketing at the International Hellenic University. The summary of the thesis consists of the following: Firstly, the terms of self-service technologies (SSTs) and etransactions are illustrated, while in the next chapter of the literature review, follows an in-depth analysis of the multiple models concerning the triggering of intention to use e-transactions. The research focuses on residents of the city of Thessaloniki Greece, where a structured questionnaire was distributed through the internet. The results confirmed the bibliography, where the proposed theoretical model of Giovanis et al., (2019) indicated statistically significant correlation between the variables of intention to use and innovativeness, social influence, perceived risk and perceived trust. In order to further elaborate on the matter, this research tried to identify the gap of satisfaction between the expected and received risk and trust of users, before and after using the e-transaction systems during the COVID-19 reality. The results indicate significant alteration for the construct of trust, where dissatisfaction was observed, while no significant result was found concerning the risk construct. As the COVID-19 pandemic creates a new transactional environment for Greece, a larger transition to e-commerce is being forced and the necessity to affect the intentions to use e-transactions is greater than ever. This research could contribute to the market by providing a context with regards to focusing on aspects that actually affect this intention.
en
heal.advisorName
Asimakopoulos, Konstantinos
en
heal.committeeMemberName
Kokorotsikos, Paris
en
heal.committeeMemberName
Peristeras, Vasileios
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US


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