Social media is the main tool, that the companies use to promote their products and
services. Nowadays, having a Facebook and Instagram account plays a major role in
promoting a company’s social presence and simultaneously provides them with the
opportunity to attract even more potential customers.
In the case of tourism, a strong social presence is the key factor in finding the future
travelers. A right-built website with the capable keywords, in combination with the
google advertisements and the social presence in ‘The Big 3’, ( Facebook, Instagram,
TripAdvisor) are of primary importance. The aim of this consulting project is to dive
into the social network of Albatros Private Cruises and find the reasons, why the
travelers cannot detect the company easily in the Internet platform. After analyzing all
the data the deliverable outcomes will be, to be able to present to the owner of Albatros,
what he should change and how could that be changed, so as to reach the top of the
social presence ladder in Halkidiki’s region.
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