Creative Commons

This consulting project was written as part of the MSc in Management at the International Hellenic University. The scope of the present work is to examine the dietary patterns and the eating habits today. We focus on Greek consumers’ eating habits. The results of this project will be delivered to the company AB Vassilopoulos which appointed the current consulting. The work is divided into two parts. In the first part, which consists of three chapters, there is a theoretical approach of the eating habits globally and in Greece. It contains also the methodology of the study and the survey to collect the data. Those data helped to move on to our analysis. The second part contains the analysis of both the company’s internal and external environments, the presentation of the competitive advantage achievement strategies, as well as the theoretical background. In the work’s second part that consists of three chapters, initially, there is a presentation of the company AB Vassilopoulos. The above stated are followed by an analysis of the company’s business environment, on the basis of the theoretical framework established in the study’s first. In the second part there is the formulation of company’s strategy, the implementation and finally the suggested evaluation procedures that helps to find out in what level the strategies work or there is need to reform them. Finally, in the conclusion are presented the constrains of the survey for this consulting project. For example, the limited number of participants, the concentration of the sample in a specific geospatial area and the limited data about new technologies on this field because it is in its infancy yet.