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dc.contributor.author
Andrikos, Grigorios
en
dc.date.accessioned
2021-09-13T11:43:47Z
dc.date.available
2021-09-13T11:43:47Z
dc.date.issued
2021-09-13
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29827
dc.rights
Default License
dc.subject
Strategic analysis
en
dc.subject
Eating habits
en
dc.subject
Retail industry
en
dc.title
Consulting project : Dietary trends in Greece today. AB Vasilopoulos supermarket strategy to capture market share and cover the emerging needs of consumers.
en
heal.type
masterThesis
en_US
heal.dateAvailable
2021-06-04
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
en_US
heal.publicationDate
2021-06-03
heal.abstract
This consulting project was written as part of the MSc in Management at the International Hellenic University. The scope of the present work is to examine the dietary patterns and the eating habits today. We focus on Greek consumers’ eating habits. The results of this project will be delivered to the company AB Vassilopoulos which appointed the current consulting. The work is divided into two parts. In the first part, which consists of three chapters, there is a theoretical approach of the eating habits globally and in Greece. It contains also the methodology of the study and the survey to collect the data. Those data helped to move on to our analysis. The second part contains the analysis of both the company’s internal and external environments, the presentation of the competitive advantage achievement strategies, as well as the theoretical background. In the work’s second part that consists of three chapters, initially, there is a presentation of the company AB Vassilopoulos. The above stated are followed by an analysis of the company’s business environment, on the basis of the theoretical framework established in the study’s first. In the second part there is the formulation of company’s strategy, the implementation and finally the suggested evaluation procedures that helps to find out in what level the strategies work or there is need to reform them. Finally, in the conclusion are presented the constrains of the survey for this consulting project. For example, the limited number of participants, the concentration of the sample in a specific geospatial area and the limited data about new technologies on this field because it is in its infancy yet.
en
heal.advisorName
Kyrgidou, Lida
en
heal.committeeMemberName
Kyrgidou, Lida
en
heal.committeeMemberName
Poulou, Electra
en
heal.committeeMemberName
Symeonidis, Elias
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.spatialCoverage
Thessaloniki
en


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