GR Semicolon EN

Show simple item record

dc.contributor.author
Kousaris, Konstantinos
en
dc.date.accessioned
2021-09-13T11:55:02Z
dc.date.available
2021-09-13T11:55:02Z
dc.date.issued
2021-09-13
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29830
dc.rights
Default License
dc.subject
Business plan
en
dc.subject
Start up
en
dc.title
Business plan on an innovative idea with high-growth potential: Megalono Startup Company
en
heal.type
masterThesis
en_US
heal.dateAvailable
2021-06-03
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Science and Technology, MSc in e-Business and Digital Marketing
en_US
heal.publicationDate
2021-06-03
heal.abstract
This Master thesis describes the development of an innovative, startup e-business in the long-term care market. The activity of the company will be carried out mainly through a mobile application, which will act as a channel between the elderly people who need home services and the professionals who can provide these services. Through this easy-to-use application, consumers will be able to find healthcare professionals, home cleaners, beauticians, food caterings, supermarkets, pharmacies, as well as shops with orthopedic products, make online appointments, pay online, and make reviews. The main object of the market research was to identify the company’s ideal, potential B2B and B2C customers and customize the application based on their own preferences. From the data collection and the statistical analysis of two different questionnaires, a lot of information emerged, which leaded to important decisions for setting up the company.
en
heal.advisorName
Laspita, Stavroula
en
heal.committeeMemberName
Thomaidis, Nikolaos
en
heal.committeeMemberName
Laspita, Stavroula
en
heal.committeeMemberName
Chatzimisios, Periklis
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US


This item appears in the following Collection(s)

Show simple item record

Related Items