This dissertation was written as part of the MSc in Strategic Product Design at the
International Hellenic University.
The arrival of 21st century made necessary the concept of a «sustainable society» and a
«circular society». The reason for this are that environmental limitations and changes in
the socio-economic structure announce the end of economic growth because of the lack
of natural resources if businesses do not adopt green practices. The increasing
awareness of environmental problems, that growing destabilization of the Earth’s
climate, increasingly stringent environmental legislation and the uncertainty about the
prices of oil and other fossil fuels have brought about a change in the attitude of many
companies, which are trying to improve their environmental behavior. It is also clear
that new opportunities for growth and competitiveness creating advantage for those
companies that adopt measures to address them environmental problems.
The aim for this research is show and discusses well developed green business practices
in Greece in retail sector and the future alteration of more environmentally responsible
companies. The resent economic crisis, the reverse logistics and the growing customer
demand for more environmentally friendly products, attain additional value to this
research.
The contribution of this thesis will have managerial implications. Specifically, the
outcomes can guide the administrative staff from another company to follow green
policies with respect to services. The objective is for them to have green credentials
which usually translate to attempts to decrease the environmental impact at the time
services are rendered. This literature review builds on the three themes in the adoption
of Green Procurement (GP) identified from the literature:
1) the motivation and drivers for the implementation of GP
2) barriers to the implementation of GP
3) the performance impacts of the adoption of GP
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