JavaScript is disabled for your browser. Some features of this site may not work without it.
dc.contributor.author
Stylos, Antonis
en
dc.date.accessioned
2021-09-20T12:14:39Z
dc.date.available
2021-09-20T12:14:39Z
dc.date.issued
2021-09-20
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29865
dc.rights
Default License
dc.subject
Greek tourism enterprises
en
dc.subject
Digital marketing
en
dc.subject
Covid 19
en
dc.title
Formulation of Digital Advertising Campaign for Tourist Enterprises
en
heal.type
masterThesis
en_US
heal.generalDescription
Digital marketing
en
heal.dateAvailable
2021-06
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2021-06-15
heal.abstract
The goal of this study is to provide a digital marketing strategy for Greek tourism enterprises
to maximize the return of investment in the e-advertising campaign and generate more
reservations and revenue, especially under the COVID-19 pandemic. To achieve this goal, we
conducted a survey with the aim to figure the average profile of the buyer of tourism
2
services online and the average profile of the person which is more influenced by eadvertisements. The combination of both profiles will lead to a focused e-marketing strategy
with maximizing the revenue generated by paid digital advertisements. Since the COVID-19
pandemic lead to the placement of various restrictions in international travel, we limited our
survey and strategy in the internal Greek tourism market.
en
heal.advisorName
Magnisalis, Ioannis
en
heal.committeeMemberName
Argyropoulou, Maria
en
heal.committeeMemberName
Giannikis, Stefanos
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
This item appears in the following Collection(s)
Related Items
Browse
-
All of IHU Repository
-
This Collection
My Account
Statistics
©International Hellenic University.
