The purpose of this study was to learn about the experience of visitors to Jaisalmer Fort, a
UNESCO World Heritage Site in India. Experience-Satisfaction-Intention principles of
measurement are discussed. The features of the UNESCO WHS and the geographical features of
the selected tourists and the travel in the tourist solution have also been studied. Moreover, it
tries to identify the nature of the factor affecting the overall guest experience. It also suggests
management ways to better manage satisfaction and experience and, accordingly, visitor
experience.
The area of study is Jaisalmer in Rajasthan, which is located in the western part of India. The
information of this study was collected through onsite survey method at Jaisalmer Fort and
Museum. The number of visitors to Jaisalmer was from February 10 to March 10, 2020 for this
study. The survey was done in this time frame. Around 150 questionnaires were distributed from
that 110 questionnaires could be used. Therefore, the data collected from 110 respondents in
this study were analyzed using the Statistical Package of Social Science (SPSS).
The results show that the relationship between experience, satisfaction and intention principle
is positive and significant. Furthermore, some features are of particular importance for satisfying
visits, such as, in the facilities offered to visitors of the site. Moreover, the OUV required to
become a World Heritage Site was usually not communicated to tourists. But despite the
dissatisfaction expressed in some cases, most of the time the total visitors were satisfied with
their visit to this World Heritage Site.
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