heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
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heal.abstract
The present paper examines the entertaining part of tourism in the islands of
Cyclades, Greece, and analyses their culture via the suggestion and introduction of
festival tourism. The islands of Cyclades are a very popular touristic destination due
to the three S of Greece (Sun, Sand, and Sea). However, beyond that, they have a vast
array of culture to display to tourists. As it stands, there are over 15 festivals
occurring at Cyclades.
The present paper will examine alternative tourism, its strategies, and sustainability,
as well as the festivals and festival tourism in general via a secondary research
context, before analyzing Cyclades via a case study and a SWOT analysis. It will then
provide a quantitative analysis via questionnaires and analyze the findings via SPSS.
Finally, the paper will draw conclusions and provide recommendations.
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