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dc.contributor.author
Patramanis, Dimitrios
en
dc.date.accessioned
2021-09-24T07:05:20Z
dc.date.available
2021-09-24T07:05:20Z
dc.date.issued
2021-09-24
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29888
dc.rights
Default License
dc.subject
E-transactions
en
dc.subject
E-commerce
en
dc.subject
Covid 19
en
dc.title
A Study on the effects of COVID – 19 on e-transactions
en
heal.type
masterThesis
en_US
heal.dateAvailable
2021-01-11
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Science and Technology, MSc in e-Business and Digital Marketing
en_US
heal.publicationDate
2021-01-11
heal.abstract
This dissertation was written as part of the MSc in E-Business and Digital Marketing at the International Hellenic University. The emergence of the COVID-19 pandemic in late 2019 in China is a global challenge with incalculable consequences in social, economic and political terms. Many researchers have tried to interpret the consequences of this phenomenon and how it can affect various areas of human life. For many sectors of the economy, the dominant question is whether the outbreak of the virus can be turned into an opportunity. This research evaluates the effects on e-commerce and e-commerce and analyzes the theoretical background and previous research conducted so far. At the same time, reference is made to the events that have taken place so far, to the timeline of the outbreak of the virus and its effects on the e-commerce and e-transactions. The research focuses on Greece and the measures taken by the Government (Policy Responses, 2020) to deal with the first wave of the pandemic. The research is based on the extended version of the UTAUT model and explores the influence of factors such as familiarity with technology and the social impact on consumers' intention to use e-commerce. Research findings show that factors related to technology and social influence play a key role in consumer decision making. In addition, safety and expected performance are key variables. The research is conducted in the area of Thessaloniki, which limits its geographical scope, while the fact that it is conducted over a period of time makes it impossible to draw long-term conclusions.
en
heal.advisorName
Asimakopoulos, Konstantinos
en
heal.committeeMemberName
Asimakopoulos, Konstantinos
en
heal.committeeMemberName
Drakaki, Maria
en
heal.committeeMemberName
Stavrinides, Stavros
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US


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