This dissertation was written as part of the MSc in Management programme at the
International Hellenic University.
The focus of this dissertation is to examine and present how candidates react to the
modern recruitment and selection methods/tools and if and to what extend the terms
of candidate experience and word-of-mouth affect the process itself and the final
image of an employer. The final purpose is to answer to the research questions,
regarding these matters. Firstly, the literature review is analyzed, indicating the
various methods that are used internally and externally in the recruitment and
selection process, with particular reference to the e-recruiting practice and the use of
social media, which are newly introduced in the field of HR. Continuing, the terms of
candidate experience and word-of-mouth are presented, on regards to their use and
significance. Thereinafter, the study is referring to the research approach that is
applied, mentioning the steps and tools. Finally, the quantitative results are
demonstrated and the conclusions are explained to identify if the research questions
were indeed answered.
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