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dc.contributor.author
Tsalkitzoglou, Dimitra
en
dc.date.accessioned
2021-09-29T11:12:48Z
dc.date.available
2021-09-29T11:12:48Z
dc.date.issued
2021-09-29
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/29913
dc.rights
Default License
dc.subject
Millennials
en
dc.subject
Travel behavior
en
dc.subject
Greek millennials
en
dc.subject
Travel motivation
en
dc.subject
Generational theory
en
dc.title
The travel behavior and motivations of the Greek Millennials
en
heal.type
masterThesis
en_US
heal.generalDescription
The present study concerns the travel behavior and motivations of the Greek millennial generation. The main research objectives are: to examine how the travel behavior and motivations of the Greek Millennials compares to that of the Greek Generation X and Baby Boomers, to see how their behavior compares to that of the foreign Millennials as presented in the literature, and to discuss if the travel behavior of the Greek Millennials seems to have been affected by the formative events of the millennial generation, namely the internet, the risk aversion and the financial crisis
en
heal.dateAvailable
2021-07-17
heal.language
en
en_US
heal.access
free
en_US
heal.license
http://creativecommons.org/licenses/by-nc/4.0
en_US
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Hospitality and Tourism Management
en_US
heal.publicationDate
2021-07-15
heal.abstract
This dissertation was written as part of the MSc in Hospitality and Tourism Management at the International Hellenic University. The millennial generation has been much discussed by the media and the academic world, since it is regarded as quite different from the previous generations being the first digital native generation in history. Their power in the tourism industry as travellers is everincreasing as they are growing up and their preferences and needs are redefining the tourism industry. The present study concerns the travel behavior and motivations of the Greek millennial generation. The main research objectives are: to examine how the travel behavior and motivations of the Greek Millennials compares to that of the Greek Generation X and Baby Boomers, to see how their behavior compares to that of the foreign Millennials as presented in the literature, and to discuss if the travel behavior of the Greek Millennials seems to have been affected by the formative events of the millennial generation, namely the internet, the risk aversion and the financial crisis. Based on a literature review of past studies on travel behavior and generational theory, an online survey was distributed to Greek citizens of different ages inquiring about their travel habits, preferences and attitudes towards travel activities, factors of influence on travel decision making and means they use to realize their trip. The results showed differences both between the two older Greek generations and the Millennials and also between the Greek and the foreign Millennials, while it indicated that the Greek Millennials’ travel behavior may have been affected by the formative events of their generation, although further research is required to decide the magnitude of their impact.
en
heal.advisorName
Katsaliaki, Korina
en
heal.committeeMemberName
Mavragani, Eleni
en
heal.committeeMemberName
Karachalis, Nikolaos
en
heal.academicPublisher
IHU
en
heal.academicPublisherID
ihu
en_US
heal.license.source-code
http://www.gnu.org/licenses/fdl-1.3.html
en_US


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