2022-06-01T10:42:08Z

2022-06-01

Default License

Navigation design

User Experience in E-commerce

2022-05-10

free

School of Science and Technology, MSc in Strategic Product Design

This thesis was created as part of the MSc in Strategic Product Design at the International Hellenic University. This study examines the influence of user interface design, specifically navigation, on user satisfaction when engaging with e-commerce platforms. The text presents in detail the theoretical factors and procedures, which must be taken into account to achieve a high level of usability. Then, we studied the case of an e-commerce application for booking ferry tickets, called Ferryhopper, for which we conducted user testing, observing the performance of users and focusing on the problematic points of their user experience. At the end of this process, we proceeded to a statistical representation of their results and based on these we proposed some design improvements in specific steps, which will increase the functionality and facilitate the navigation in the application. In this way we will prove how feasible it is by making specific targeted design interventions in an application, we can achieve a high level of effectiveness, efficiency and satisfaction, avoiding the solution of a total redesign, which would require extra time and money.

Matsas, Ilias

Despoudi, Stella

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