In recent years, continual scientific and technological advancement has made a substantial
contribution to the enhancement of the user experience when interacting with various types
of products.
As the public's desire for things that are truly useful or useful to him grows, more
corporations are devoting resources and time to finding them. In order to be contacted in
the best possible way in the market and to the target audience, the design of the new items
and their packaging must now be well documented and thoroughly analyzed. In addition
to the product itself, the user has now been sufficiently schooled to realize the importance
of well-designed and visually beautiful packaging.
The purpose of this dissertation is to conduct research for an existing company in the
Mediterranean food industry in order to grow its product line based on market needs and
potential, and then to produce a flawless packaging design using design processes and
tools.
Even if it differs greatly from the existing product range, the product in issue must be able to
integrate seamlessly into the corporate product line. At the same time, the packaging design
must be consistent with the corporate identity and accurately reflect the company's values.
The study's major goal is to emphasize the importance and utility of methodologies and
design tools in the development of new products and the thorough design of their packaging
in order to provide a complete and well-documented presence for a new product.
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