The Covid-19 pandemic has deeply disrupted everyone’s lives and, for sure, it has, also, affected business operations and consumer activity. This huge impact of Covid-19 on consumers and consumption behavior has received relatively little scholarly attention. Reports and many research surveys have showed that the pandemic has created a trend towards e-commerce that had never been observed before this world crisis. Despite a global increase in online purchases since the start of the pandemic, uncertainty around the drivers of online purchasing behavior and, also, around the level of satisfaction of the consumers remains. Research, surely, is needed so to understand how online behavior and consumption have evolved throughout the pandemic. This research study of mine will be an effort towards bridging this gap in the literature by exploring how purchasing behaviors have evolved before, during, and after the Covid-19 lockdown. Also, this study will try to examine the level of satisfaction from the consumers/customers side, which will, also, provide information on how well the various businesses adapted to the situation caused by the pandemic.
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