This dissertation was written as part of the Executive MBA at the International Hellenic
University.
In recent years, people tend to be more sedentary. However, active lifestyle and
exercise, are promoted not only from governments but also from smart gadgets and
devices that motivate people to get more active. The current dissertation, explores
fitness market in Greece and tries to investigate if there is room in this market for
YOURTRAINER’s idea, which will help promote active lifestyle. Information drawn from
a wide market research will be utilized to highlight important issues and opportunities.
The creation of a business model for a webservice where people will be able to book
several types of subscriptions to a gym or personal trainers and fix personalized diet
plans, and the outline of the initial steps of the business concept development are the
core purposes of this report.
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