2022-11-10T08:03:14Z

2022-11-10

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Aesthetics

A business plan for Developing a Department of Aesthetics and Cosmetology in IHU in English

The current business plan is a proposal to International Hellenic University for establishing an Aesthetic and Cosmetology Department with subjects taught in English. It will be a four-year bachelor program. The curriculum will be theoretical and technical and will be apart from general medical and chemical subjects, specialty subjects and general managerial subjects. The anatomy of the curriculum will help the students mobility among European universities. The funding of the program could be either by the Government or by the University’s equity.

2022-10-04

free

School of Economics, Business Administration and Legal Studies, Executive MBA

This dissertation was written as part of the Master in Business Administration (EMBA) at the International Hellenic University. According to Dr Pissaridis Committee roadmap (November 2020), one of the main assets for Greek economy development is the connection of the market with the Greek universities. The sector of beauty is a growing sector in Europe, and the level of studies in aesthetic in Greece is high. The establishment of an aesthetic and cosmetology school provided in the English language will promote Greece and especially Thessaloniki to the leadership of in aesthetic studies. Furthermore, the advanced educational human resources with the benefit of the English language will attract investments in the sector of cosmetology. Moreover, the sector of spas in hotels is quite new, it is growing very fast and the demand for aesthetics and spa managers is tremendous. Concluding, there are few universities in Greece where the teaching language is English, and this makes Greece not competitive among the other European countries. The development of a new Aesthetic and Cosmetology school in English in IHU will be the first bachelor studies school, and it complies with the initial vision of the University. The current business plan is a proposal to International Hellenic University for establishing an Aesthetic and Cosmetology Department with subjects taught in English. It will be a four-year bachelor program. The curriculum will be theoretical and technical and will be apart from general medical and chemical subjects, specialty subjects and general managerial subjects. The anatomy of the curriculum will help the students mobility among European universities. The funding of the program could be either by the Government or by the University’s equity.

Laspita, Stavroula

IHU

152