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This thesis entitled "Yachting as a way of vacation in Greece" was written as part of the MSc in e-Business and Digital Marketing at the International Hellenic University. The aim of this study is to investigate the yachting tourism sector in general and specifically the prospects of Greece as a yachting destination. To conduct the research, quantitative descriptive analysis was used, and a questionnaire was distributed online as a data collection tool. The questionnaire was answered by a total of 95 people. The results obtained from this research showed that Greece can be undoubtedly counted among the most popular yachting destinations. In this study, useful answers were also given to research questions related to various correlations between different variables in order to better understand both the tourist profile of the traveler as well as his/her wishes and expectations during such a type of vacation. The first chapter introduces the reader to the research topic of this scientific research. The second chapter clarifies -based on the published literature review- many concepts and terms related both to tourism in general and in particular to those of the tourist destination as well as the yachting industry not only in Greece and also abroad. The third chapter describes the research questions and research hypotheses on which the study was based. The research methodology is also presented in detail, such as the characteristics of the research sample and the tools used to collect the data. The fourth chapter describes and analyzes the results obtained from the analysis of the collected data and checks the research hypotheses. The fifth chapter presents the conclusion and limitations of the research as well as suggestions for future research, while the last two chapters include the bibliographic references and as the appendix.