This dissertation was written as part of the MA in Art Law and Arts
Management at the International Hellenic University. It aims to study
systematically the digital transformation of photography festivals. The choice of
topic is not random; first, photography festivals, as a specific type of visual arts
festival has been overlooked in the literature. Despite the proliferation of
photography festivals in Europe, we know little about how they are run. In
addition, given the advent of digital technologies which has unarguably
revolutionized how cultural events, such as festivals, are conceived, planned,
advertised, and disseminated, not to mention how audiences are developed and
engaged, a more targeted study of photography festivals under this angle is
necessary. With this master’s thesis, I aim to fill this gap in the literature by
offering a review of how digital technologies have impacted arts and cultural
organizations. Furthermore, I will put photography festivals at the center of my
enquiry and discuss how they have adapted their operations to accommodate
digital technologies.
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