This dissertation was written as part of the MSc in Management at the International
Hellenic University.
Information and Communication Technologies (ICTs) in tourism, started a new era in
contemporary tourism, and hospitality industry. Enterprises in a variety of sectors might
utilize AI to steal in yearly revenue from their less-informed competitors and there is no
denying the widespread use of AI. There are a variety of ways in which artificial
intelligence (AI) is put to use in the tourist sector, including the enhancement of
individualization, the provision of more specific suggestions to clients, and the assurance
of speedy responses even when human operators are unavailable.
The goal of this study, is to find, analyze and evaluate the spread of published articles
(reports, case studies, dissertations etc.) in the literature about the influence of Artificial
Intelligence in the tourism industry and also specifically in Greece. We conducted a
Systematic Literature Review” approach with the use of Prisma Methodology. The
search was done in the Web of Science database from 01/01/2000 until 12/31/22 with
these the key words “AI and Tourism”, “Artificial Intelligence and Tourism”, “AI
Applications and Tourism”.
According to the study's results, the benefits of the newly developed AI approach
include "increased accuracy of classification and prediction," "development of smart
tourist platforms," and "quick operations under unanticipated events. Greek
applications seem to focus mainly in the machine learning department and artificial
neural networks with some references to the use of Big Data and a single reference
about Customized AI Apps.
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