3D Modelling is the process of developing a representation of any surface of an object (inanimate or living) in three dimensions via specialized software (Rhinoceros & Vray in this dissertation). It is a communal way for a new design to be digitally presented before emerging into the market and for this reason it is concluded into the design process. This master’s thesis aims to develop a series of creative design stages, from concept development process and 3d modelling to brand identity of a new product line. More specifically, the dissertation targets to present the final designs inspired by everyday products and propose a logo for the new brand. The new product line will be based on an ecofriendly material, more specifically cork, enhancing the need of sustainable design. The brand will be named «Fellos Furniture» from the Greek word «φελλός». It is vital to ensure that human is the center of a «good design», so most of the design approaches are human centralized. This is a visual design concept, and it can be divided into two (2) parts: Digital Design & Communication Design. Digital design is referred to the presentation of the final 3d models of the new product line, while communication design is referred to the final design of the logotype based on the products identity.
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