Creative Commons

This dissertation was written as part of the MA in Art Law and Arts Management at the International Hellenic University. It aims to discover both the benefits and challenges that museums will face if they adopt digital technologies and practices. It also discusses several digital practices, including virtual reality and tours, mixed reality, immersive exhibitions, social media presence, digital collections, online exhibitions, and augmented reality. Examples of museums with digital practices are also mentioned and analyzed. Digitality can assist museums to connect with their audiences (both local and global), enhance their experience, and make their content more available to the public. It can also help them evolve and preserve their exhibits for future generations. Understandably, digital practices can include some challenges. The digital divide, copyright restraints, and potential financial loss, are some of the challenges museums will come across if they decide to adopt digitality. Some additional disadvantages discussed, are the effect digital tools might have on staff and the lack of a relationship visitors may have with the exhibits. This dissertation also analyzes the non-digital/“traditional” Archaeological Museum of Dion. An interview with the now-retired director of the Museum was conducted to bring an understanding of why the museum does not include digital practices. Other examples of Greek Museums that have successfully incorporated digital practices are also mentioned and discussed. Keywords: digitality, museums, immersive exhibitions, digital technologies, digital practices, augmented reality