Creative Commons

This dissertation was written as part of the MSc in in Hospitality and Tourism Management at the International Hellenic University. It presents a comprehensive literature review on the implementation and use of new technologies in the hospitality industry, with a focus on advancing towards a sustainable future. It systematically examines existing academic and industry literature to explore how emerging technologies are being integrated into hospitality operations and their impact on environmental, economic, and social sustainability. The review encompasses a wide range of technologies, including artificial intelligence (AI), the Internet of Things (IoT), blockchain, and sustainable energy solutions, highlighting their applications in areas such as energy management, waste reduction, customer service, and supply chain transparency. The study also discusses the evolving role of digital platforms and smart technologies in enhancing guest experiences while promoting sustainable practices. Key themes identified in the literature include the potential of technology to drive operational efficiency, reduce the environmental footprint, and create value for both businesses and consumers. The dissertation critically evaluates the challenges associated with technology adoption in the hospitality industry, such as high implementation costs, the digital skills gap, and concerns regarding data privacy and security. Additionally, the review addresses the strategic implications for hospitality businesses, emphasizing the need for a holistic approach to technology integration that aligns with sustainable development goals. It discusses the role of stakeholders, including management, employees, customers, and policy makers, in facilitating a successful digital transformation towards sustainability. In conclusion, this dissertation provides a nuanced understanding of how new technologies are shaping the future of the hospitality industry.