dc.contributor.author
Lazopoulou, Osia
en
dc.date.accessioned
2015-06-12T15:48:57Z
dc.date.available
2015-09-27T05:57:22Z
dc.date.issued
2015-06-12
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/303
dc.rights
Default License
dc.title
Greek consumer’s attitude towards environment friendly products
en
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
heal.publicationDate
2010-09
heal.bibliographicCitation
Lazopoulou Osia,2010, Greek consumer’s attitude towards environment friendly products, Master's Dissertation, International Hellenic Universit
en
heal.abstract
The dissertation examines the attitudes of Greek consumers towards environment friendly products. The literature review examines various concepts such as the characteristics of the green consumer, green marketing and how consumers behave towards those products. The survey revealed groups such as women and younger consumers have a favorable attitude towards Green products
en
heal.tableOfContents
Acknowledgements ................................................................................................................... 3
1. Introduction ......................................................................................................................... 7
1.1 Introduction to the dissertation ........................................................................................ 7
1.2 A brief introduction to environment friendly products ..................................................... 8
2. Research questions ..............................................................................................................10
3. Literature review .................................................................................................................11
3.1 The climate change and how it affects consumers buying behavior ................................11
3.2 Consumers‟ attitudes towards environment friendly products .........................................13
3.3 Characteristics of Green consumers ...............................................................................15
3.4 Green marketing ............................................................................................................18
4. Methodology .......................................................................................................................21
4.1 The methodology ...........................................................................................................21
4.2 The questionnaire ..........................................................................................................21
4.3 Sampling .......................................................................................................................23
5. Analysis of the findings .......................................................................................................24
5.1 Answers given on the Research question 1 ....................................................................27
Statement: .......................................................................................................................30
5.2 Answers given on the research question 2 ......................................................................33
5.3 Answers given on the research question 3 ......................................................................37
We may start with the first question which is about whether the consumers are recycling or not ......................................................................................................................................37
6. Discussion and Conclusions ................................................................................................45
References ..............................................................................................................................49
Appendix 1 – The questionnaire ..............................................................................................53
Appendix 2 - Cross tabulations ................................................................................................58
en
heal.advisorName
Katsaliaki, Korina
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.committeeMemberName
Papadopoulos, Chryssoleon
en
heal.committeeMemberName
Ziamou, Lilian
en
heal.academicPublisher
School of Economics, Business Administration and Legal Studies, MSc in Management
en
heal.academicPublisherID
ihu
heal.fullTextAvailability
true