Creative Commons

This dissertation investigates the dynamics of the travel app industry by analyzing the relationship between mobile app design principles, consumer behavior & sales strategies, brand awareness impact, and market dynamic characteristics. Utilizing a comprehensive review of 44 travel apps from the Apple App Store, the study develops a conceptual framework to assess the factors influencing app success and user engagement. Key findings highlight the importance of user-centric design, personalization features, and strategic marketing in enhancing user experience and market penetration. The research offers theoretical contributions to the mobile tourism app literature and practical guidelines for app developers and industry stakeholders. Limitations and avenues for future research are also discussed, emphasizing the need for cross-platform studies and the incorporation of emerging technologies. This study provides a foundational understanding of the travel app market, offering insights into the development of innovative and strategically impactful mobile tourism applications.