This dissertation was written as a part of the MSc in e-Business and Digital Marketing at the International Hellenic University under the supervision of Dr. Filippidis Despina-Elisabeth.
In response to the dynamic and competitive landscape of the tourism industry this paper delves into the empirical evaluation of the Business Model Canvas (BMC) within the realm of tourism start-ups. Through the practical and detailed implementation and effectiveness of the BMC framework the study investigates the facilitating strategic planning and fostering innovation in business models for emerging ventures in the tourism sector.
Drawing upon primary data collected from a diverse sample (articles, sites, interviews, etc.) of ten emerging and successful tourism startups, this study aims to identify the optimal business model through the application of BMC and the comparison between the analyses. Through rigorous analysis, the research assesses the effectiveness of the BMC framework enabling them to visualize, iterate, and communicate their business strategies comprehensively. Furthermore, this research aims to rank the business models implemented through the BMC from the most efficient to the least efficient. However, for these findings it was necessary for the study to investigate and conduct SWOT and Benchmarking analysis which also can help to shed light on practical insights and recommendations for entrepreneurs, policymakers, and industry stakeholders.
Finally, this dissertation examines some significant empirical results and recommendations for future research in the tourism sector and offers actionable insights fostering entrepreneurship and sustainable growth within this vibrant industry.
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