Strategic movements of companies trying to expand to other nations are of great interest especially in our globalised world. In order to enter to new markets, companies usually form alliances with local firms as an alliance can have advantages for both companies. This study touches on the definition of the global strategy and distinguishes it from international strategy. Furthermore an in depth research has been conducted on the vehicle of global strategic design, the international strategic alliances. However, much effort is put on the reasons that companies form such alliances and the reasons of failure. The purpose of this study is to identify the differences between global strategic management and international strategic managements, the reasons why companies select to act globally, and the challenges and difficulties that they face. Qualitative research was selected for this study. Secondary data were used in selecting the data and analyze them in order to formulate the case of eBay. EBay was selected for numerous reasons. Among them lie company‟s international presence and the difficulties that the company faced in the Chinese market. The main findings of this study are that global strategic management and international strategic management are completely different indeed. Finally, there will be some implications in the theoretical and the managerial level regarding the main research questions.
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