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dc.contributor.author
Tevdoradze, Nino
en
dc.contributor.author
Margvelashvili, Nino
en
dc.date.accessioned
2015-06-13T21:02:45Z
dc.date.available
2015-09-27T05:57:24Z
dc.date.issued
2015-06-14
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/316
dc.rights
Default License
dc.title
Study On Blood Donation Behavior In Greece
en
heal.type
masterThesis
heal.keyword.LCSH
Theory of Planned Behavior
en
heal.keyword.LCSH
attitude
en
heal.keyword.LCSH
intention
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heal.keyword.LCSH
behavior
en
heal.keyword.LCSH
subjective norm
en
heal.keyword.LCSH
perceived behavioral control
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heal.keyword.LCSH
altruism
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heal.keyword.LCSH
knowledge
en
heal.keyword.LCSH
self identity
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heal.keyword.LCSH
moral norm
en
heal.keyword.LCSH
incentives
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heal.keyword.LCSH
benefits
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heal.keyword.LCSH
costs
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heal.keyword.LCSH
descriptive norm
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heal.keyword.LCSH
and self efficacy
en
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
heal.publicationDate
2010
heal.bibliographicCitation
Tevdoradze Nino and Margvelashvili Nino,2010, Study On Blood Donation Behavior In Greece, Master's Dissertation, International Hellenic University
en
heal.abstract
Blood donation represents voluntary behavior that states big importance for the society being directly connected to people’s lives. In order to meet the blood need donation organizations are facing a challenge to retain and attract new donors. Being familiar with donor behavior, influential factors and donation decision making process represents crucial importance for the implementation of the task. The study aims to investigate Greek individuals’ attitude and intention to blood donation based on the Theory of Planned Behavior, identify the main factors that influence the donation behavior, like altruism, knowledge, self identity, moral norm, incentives, benefits and costs, subjective and descriptive norms, perceived behavioral control and self efficacy and propose a model adjusted to actual environment and cultural characteristics of the Greek population. For the disclosure of all possible covered aspects and better identification of variations and patterns of blood donation behavior qualitative methodology has been used. The study has revealed that the following factors like altruism, knowledge, self identity, moral norm, incentives, benefits and costs, subjective and descriptive norm, perceived behavioral control and self efficacy play role in donation decision. Some new influential factors, like organizational cost, health related benefits and emotional issues have been also uncovered.
en
heal.tableOfContents
Chapter 1 – Introduction ......................................................................................................................6 Chapter 2 - Literature review ...............................................................................................................9 2. 1 Introduction ...............................................................................................................................9 2.2 The Theory of Planned Behavior ...............................................................................................9 2.3 Attitude ................................................................................................................................... 10 2. 4 Blood donation benefits ......................................................................................................... 12 2. 5 Altruism ................................................................................................................................. 12 2. 6 Blood donation costs .............................................................................................................. 13 2. 7 Subjective norm ..................................................................................................................... 15 2. 8 Perceived behavioral control .................................................................................................. 15 2.9 Incentives ................................................................................................................................ 16 2. 10 Independent socio-demographic variables ........................................................................... 17 Chapter 3 - Research methodology ................................................................................................... 18 3.1 Introduction ............................................................................................................................. 18 3.2 Research methods ................................................................................................................... 18 3.3 Sample..................................................................................................................................... 19 3.4 Data collection process ........................................................................................................... 20 3.5 Data analysis .......................................................................................................................... 21 Chapter 4 - Research findings ........................................................................................................... 22 4.1 Introduction ............................................................................................................................. 22 4. 2 Attitude .................................................................................................................................. 23 4.3 Altruism .................................................................................................................................. 23 4.4 Relative past experience .......................................................................................................... 26 4.5 Knowledge .............................................................................................................................. 27 4.6 Self identity ............................................................................................................................. 28 4.7 Moral norm ............................................................................................................................. 29 4. 8 Incentives ............................................................................................................................... 31 4. 9 Blood donation benefits ......................................................................................................... 34 4.9.1 Psychological benefits of blood donation: ....................................................................... 34 5 4.9.2. Social recognition ........................................................................................................... 36 4.9.3 Health benefits ................................................................................................................. 38 4. 10 Blood donation costs ............................................................................................................ 39 4.10.1 Inconvenience (time and distance inconvenience) ......................................................... 39 4.10.2 Psychological cost ......................................................................................................... 41 4.10.3 Health risk ...................................................................................................................... 43 4.10.4 Organizational cost ........................................................................................................ 44 4.10.4.1 Worry that blood will be wasted ................................................................................. 44 4.10.4.2 Inattentiveness of personnel ........................................................................................ 45 4. 11 Subjective and descriptive norms ........................................................................................ 47 4.12 Perceived behavioral control and self efficacy ..................................................................... 48 Chapter 5 – Discussion of the findings ............................................................................................. 51 5.1 Introduction ............................................................................................................................. 51 5. 2 The proposed model of Theory of Planned Behavior ............................................................ 51 5.3 Altruism .................................................................................................................................. 52 5.4 Relative past experience .......................................................................................................... 53 5.5 Knowledge .............................................................................................................................. 53 5.6 Self identity ............................................................................................................................. 54 5. 7 Moral norm ............................................................................................................................ 54 5.8 Incentives ................................................................................................................................ 55 5.9 Blood donation benefits .......................................................................................................... 55 5.10 Blood donation costs ............................................................................................................. 56 5.11 Subjective and descriptive norms ......................................................................................... 58 5.12 Perceive behavioral control and self efficacy ....................................................................... 58 Chapter 6 - Conclusions and recommendations ................................................................................ 59 Chapter 7 - Limitations and directions for further research .............................................................. 61 References ......................................................................................................................................... 62 Appendixes: ...................................................................................................................................... 66
en
heal.advisorName
Grougiou, Vassiliki
en
heal.committeeMemberName
Balabanis, George
en
heal.committeeMemberName
Ziamou, Lilian
en
heal.committeeMemberName
Boutsouki, Christina
en
heal.academicPublisher
School of Economics, Business Administration and Legal Studies, MSc in Management
en
heal.academicPublisherID
ihu
heal.numberOfPages
69
heal.fullTextAvailability
true


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