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dc.contributor.author
Karakosta, Efstathia
en
dc.date.accessioned
2015-06-14T10:24:46Z
dc.date.available
2015-09-27T05:57:29Z
dc.date.issued
2015-06-14
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/324
dc.rights
Default License
dc.title
Sustainability Performance of Greek Fashion SMEs
en
heal.type
masterThesis
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
heal.publicationDate
2013-11-30
heal.bibliographicCitation
Karakosta Efstathia ,2013, Sustainability Performance of Greek Fashion SMEs ,Master's Dissertation, International Hellenic University
en
heal.abstract
Sustainability is a contemporary issue that has been gaining growing attention in the past decades, and it is especially sensitive in the fashion industry due to its high environmental and social impact. Small and Medium Enterprises correspond to a high percentage of all enterprises in Greece, therefore the paper focuses on their attitude and contribution to a more sustainable fashion industry. After a survey of 40 companies operating in various sectors of the fashion industry is carried out, in an attempt to describe and present (i) the enterprises’ attitude towards sustainability, (ii) the actions they have implemented, (iii) their motivation, (iv) the benefits sought, and (v) the barriers and limitations they have faced. Awareness and consciousness levels do not appear to be very high, and the economic recession is severely affecting the implementation of sustainable development practices. Actions undertaken towards sustainability are especially serving marketing and promotion objectives and are observed to be driven by them. Detailed elaboration over their attitude and their opinions, as observed through the survey, are provided in the paper.
en
heal.tableOfContents
ABSTRACT .................................................................................................................................. 2 ACKNOWLEDGEMENTS ............................................................................................................. 3 LIST OF ILLUSTRATIONS ............................................................................................................. 5 1. INTRODUCTION ..................................................................................................................... 7 2. LITERATURE REVIEW .............................................................................................................. 9 2.1. Overview ......................................................................................................................... 9 2.1.1. Drivers for sustainability .......................................................................................... 9 2.1.2. Barriers and risks ................................................................................................... 10 2.2. Sustainability and the fashion industry ........................................................................ 10 2.2.2. Best Practices......................................................................................................... 11 2.2.3. Small and Medium Fashion Enterprises ................................................................ 12 2.2.4. Greek Small and Medium Enterprises ................................................................... 13 3. RESEARCH METHODOLOGY ................................................................................................. 15 3.1. Research Approach ....................................................................................................... 15 3.2. Research Strategy ......................................................................................................... 15 3.3. Reliability and Generalisability ..................................................................................... 16 3.4. Techniques and procedures ......................................................................................... 16 3.4.1. Population and sampling ....................................................................................... 16 3.4.2. Instruments ........................................................................................................... 16 3.4.3. Data Analysis ......................................................................................................... 17 4. FINDINGS AND DISCUSSION ................................................................................................ 18 4.1. Sample presentation .................................................................................................... 18 4.2. Overview ....................................................................................................................... 19 4.2.1. Attitude towards sustainability ............................................................................. 19 4.2.2. Areas of Impact ..................................................................................................... 22 4.3. Drivers for sustainability ............................................................................................... 26 4.3.1. Motivation ............................................................................................................. 26 4.3.2. Benefits Sought ..................................................................................................... 30 4.4. Barriers and limitations ................................................................................................ 32 4.4.1. Environmental Issues ............................................................................................. 32 4.4.2. Social Responsibility .............................................................................................. 34 4.5. Sustainability Practices Implemented .......................................................................... 36 4.5.1. Practices ................................................................................................................ 36 5 | P a g e 4.5.2. Resposibilities ........................................................................................................ 41 5. CONCLUSION ....................................................................................................................... 42 REFERENCES ............................................................................................................................ 44 APPENDIX ................................................................................................................................ 47 Sustainability and Fashion .............................................................................................. 47 Environment ..................................................................................................................... 47 Social Responsibility ..................................................................................................... 49 Demographics ................................................................................................................. 50
en
heal.advisorName
Katsaliaki, Korina
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.committeeMemberName
.Giannikis, Stefanos
en
heal.committeeMemberName
Kyrgidou, Lida
en
heal.academicPublisher
School of Economics, Business Administration and Legal Studies, MSc in Management
en
heal.academicPublisherID
ihu
heal.numberOfPages
52
heal.fullTextAvailability
true


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