Corporate Social Responsibility is a current term that the last decade was a key driver to the
corporations’ actions. Gradually CSR has become part of a firm’s strategy which is associated
with obtaining competitive advantage and sustainable development. This study presents a
review of how members of the Greek banking sector perceive CSR and in what extend is
correlated with strategic implications. It is an effort to shed light to the key factors that drive
the decision-making project as regard the adopted CSR practices.
With main driver the existing Literature Review and a qualitative research, it is present a case
study of two Greek Banks. It is investigated which are the factors of the internal and external
environment that corporations take into consideration when they adopt CSR practices.
Moreover it examines the way that the Banks handle the benefits obtaining from CSR actions
and how they enhance these activities with investing in “Green solutions”. This research tries
to enrich the discussion on how CSR is related to Strategic Management and how corporations
design and implement CSR strategy.
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