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dc.contributor.author
Galariniotou, Maria
en
dc.date.accessioned
2015-06-14T18:32:41Z
dc.date.available
2015-09-27T05:57:32Z
dc.date.issued
2015-06-14
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/329
dc.rights
Default License
dc.title
Corporate Social Responsibility : A strategictool for competitive advantage and sustainable development
en
heal.type
masterThesis
heal.secondaryTitle
The case of the Greek banking sector
en
heal.keyword.LCSH
Corporate Social Responsibility
en
heal.keyword.LCSH
Strategy
en
heal.keyword.LCSH
Competitive Advantage
en
heal.keyword.LCSH
sustainability
en
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
heal.publicationDate
2011-09
heal.bibliographicCitation
Maria Galariniotou ,2011, Corporate Social Responsibility : A strategictool for competitive advantage and sustainable development-The case of the Greek banking sector , Master's Dissertation, International Hellenic University
en
heal.abstract
Corporate Social Responsibility is a current term that the last decade was a key driver to the corporations’ actions. Gradually CSR has become part of a firm’s strategy which is associated with obtaining competitive advantage and sustainable development. This study presents a review of how members of the Greek banking sector perceive CSR and in what extend is correlated with strategic implications. It is an effort to shed light to the key factors that drive the decision-making project as regard the adopted CSR practices. With main driver the existing Literature Review and a qualitative research, it is present a case study of two Greek Banks. It is investigated which are the factors of the internal and external environment that corporations take into consideration when they adopt CSR practices. Moreover it examines the way that the Banks handle the benefits obtaining from CSR actions and how they enhance these activities with investing in “Green solutions”. This research tries to enrich the discussion on how CSR is related to Strategic Management and how corporations design and implement CSR strategy.
en
heal.tableOfContents
1. Introduction…………………………………………………………………………..….5 2. Literature Review……………………………………………………………………......7 2.1Origins and Evolution of the CSR concept……………………………………...8 2.2 CSR components……………………………………………………………….11 2.3Corporate Social Responsibility Dimensions…………………………………...14 2.4Benefits of CSR………………………………………………………………...16 2.5Existing criticism against corporate social responsibility……………………....17 3. CSR as a strategic tool……………………………………………………………….….18 4. The Greek Banking Sector……………………………………………………………....20 5. Methodology……………………………………………………………………….……22 PART B 6. Data Analysis ……………………………………………………………………...…….23 6.1 Piraeus Bank…………………………………………………………………....24 6.1.1 Piraeus Bank Profile………………………………………………….24 6.1.2 General Framework of CSR in Piraeus Bank………………………..25 6.2 Alpha Bank…………………………………………………………………….28 6.2.1 Alpha Bank Profile…………………………………………………...28 6.2.2 General Framework of CSR in Alpha Bank………………………....29 7. Important Findings-Discussion……………………………………………………….....31 7.1 Comparative analysis…………………………………………………………..31 8. Theoretical and Managerial Implications……………………………………………….34 9. Limitations and future research dimensions…………………………………………….35 10. Conclusion……………………………………………………………………………..36 11. List of references………………………………………………………………………37 12. Appendices…………………………………………………………………………….39 12.1 Questionnaire 1………………………………………………………………39 12.2Questionnaire 2……………………………………………………………….42
en
heal.advisorName
Kyrgidou, Lyda
en
heal.committeeMemberName
Souitaris, Evangelos
en
heal.committeeMemberName
Katsikeas, Costas
en
heal.committeeMemberName
Prof. Selim, George
en
heal.academicPublisher
School of Economics, Business Administration and Legal Studies, MSc in Management
en
heal.academicPublisherID
ihu
heal.numberOfPages
44
heal.fullTextAvailability
true


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