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dc.contributor.author
Miliou, Anna
en
dc.date.accessioned
2015-06-14T19:57:05Z
dc.date.available
2015-09-27T05:57:35Z
dc.date.issued
2015-06-14
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/333
dc.rights
Default License
dc.title
How Corporate Social Responsibility affects Customers’ Perceptions and Behavior
en
heal.type
masterThesis
heal.keyword
Dissertations, Academic
en
heal.keyword
Social responsibility of business
en
heal.keyword
Customer relations--Psychological aspects
en
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
heal.publicationDate
2011-09
heal.bibliographicCitation
Miliou Anna ,2011, How Corporate Social Responsibility affects Customers’ Perceptions and Behavior, Master's Dissertation, International Hellenic University
en
heal.abstract
The field of corporate social responsibility (CSR) has grown exponentially in the last decades. However, there exists an extensive debate over the legitimacy, the value and the objectives of applying CSR in social and economic life by companies. In addition, there is a growing interest, mostly by marketers, to identify and exploit the degree of consumers’ awareness on CSR. The effects of CSR application on consumers’ perceptions is the main issue that this thesis tries to cover. Many claim that companies nowadays are seriously intended to publish their CSR policy on their internet sites, sustainability programs and reviews or on their promotional campaigns in order to “earn” consumer’ trust and positive opinion. In addition, CSR is performed because societies as well as regulations today demand more responsible and caring behaviors of corporations. On the other hand companies are more responsible than ever as they face all problems that social groups and environment face. Through a research among Greek consumers – questionnaires and interviews - and by using previously published empirical and theoretical data, it is concluded that the relationship between customers and social responsible activities of corporations is mostly positive. Of course, there are a number of factors that need to be explored and partially affect customers’ purchase behavior, as it is applied below. In addition, various reviews certify that particular behavior from customers’ point of view is subject to whether CSR is applied and the type of this CSR practice. Future research should be addressed in order to explore other possible and useful results and factors that determine CSR’s effectiveness.
en
heal.tableOfContents
Part I 1. Introduction …………………………………………………………….……5 2. Theoretical framework………………………….…………………….……...6 2.1 CSR definitions…………………………………………………….…….6 2.2 History of CSR…………………………………………………….……..6 2.3 Advantages of CSR for corporations ……………………………….…...7 2.4 Disadvantages of CSR for corporations …………………………..……..9 2.5 CSR activities ……………………………………………….……….…..9 2.6 Critical arguments of CSR …………….………………………….…….11 3. Literature review …………………………………………………………...13 3.1 CSR application in Greek market ………………………………………13 3.2 Customer perceptions……………………………………...……………15 Part II 4. Methodology ………………………………………………………………..18 4.1 Demographic characteristics of the sample …………………………….18 4.2 Validity and reliability of methodology and data……………………... .19 5. Data analysis and conclusions ………………………………………………20 5.1 Data analysis section ………………………………..………………….20 6. Conclusions …………………………………………………………………28 7. Supplementary information …………………………………………………29 8. Limitations and suggestions for further research ………………………...…29 Reference list ……………………………………………………….…………..30 Appendix A …………………………………………………………………….32 Appendix B……………………………………………………………………..37 Appendix C …………………………………………………………………….41
en
heal.advisorName
Palmer, Paul
en
heal.committeeMemberName
Leventis, Stergios
en
heal.committeeMemberName
Palmer, Paul
en
heal.committeeMemberName
Prof. Selim, George
en
heal.academicPublisher
School of Economics, Business Administration and Legal Studies, MSc in Management
en
heal.academicPublisherID
ihu
heal.numberOfPages
44
heal.fullTextAvailability
true


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