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dc.contributor.author
Tsimaki, Sevasti
en
dc.date.accessioned
2015-06-15T10:00:52Z
dc.date.available
2015-09-27T05:57:38Z
dc.date.issued
2015-06-15
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/341
dc.rights
Default License
dc.title
Business ethics in a global economy
en
heal.type
masterThesis
heal.secondaryTitle
Google’s “do no evil”
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heal.keyword
Social responsibility of business--China
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heal.keyword
Dissertations, Academic
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heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
heal.publicationDate
2011-10
heal.bibliographicCitation
Tsimaki Sevasti, 2011, Business ethics in a global economy : Google’s “do no evil”, Master's Dissertation, International Hellenic University
en
heal.abstract
Google Inc. is an internet corporation based in California which is the most used search engine around the world. This paper analyzes its Code of Conduct and the scandals that are known to the public and are related to theories of business ethics and corporate social responsibilities. The main question is if companies practice Corporate Social Responsibility and if they adopt the ideas of business ethics to their daily lives. For a company whose motto is “Do no evil” everyone expects Google to be an ethical company and to aim for public good. However, in the real world, this is not always the truth. Companies exist through their employees, and employees are human beings. Human beings are prone to scandals and misuse of power. There are quite a few scandals the past few years that assist this theory. The most well known troubles for Google have been the Golden Shield Project in China, the rivalry with Facebook, the Verizon deal versus net neutrality and of course the privacy issues. However, Google has managed to remain the number one search engine on the world. It has proven itself to be a smart company and the number one company job seekers want to work for. This dissertation will analyze the Business Ethics of Google, the corporate social responsibility of the company and the faults in them. It will also examine how Google can refrain from any future mistakes in their CSR and the reasons which kept Google‟s income rising despite the missteps. In the case study chapter the paper analyzes some of the faults of Google and what was the cost for the users, the fans and for the company itself. The dissertation is divided in five different sections. Each one of them is unique in the things it presents.
en
heal.tableOfContents
Title Page Abstract Index Chapter 1 1.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.2 Statement of the problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1.3 Objectives of the study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.4 Scope of analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.5 Plan of analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Chapter 2 Literature Review 2.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2.2 Business Ethics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2.2.1 Normative and Descriptive dimension . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 2.2.2 Ethical Theories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 2.3 Business Ethics Barriers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 2.4 Internet Ethics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 2.5 Governmental laws and regulations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 2.6 Corporate social responsibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 2.7 Multinational Corporations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 2.8 Intellectual property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Chapter 3 Methodology 3.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 3.2 Research Method . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 3.3 Sources of data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 3.4 Nature of data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 3 3.5 Justification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Chapter 4 Data analysis and discussion 4.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 4.2 What is Google? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 4.3 Code of conduct . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 4.4 “You can make money without doing any evil” . . . . . . . . . . . . . . . . . . . . . . . . 25 4.4.1 Golden Shield Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 4.4.2 The Verizon Deal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 4.4.3 Privacy Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 4.4.4 Android operating system . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 4.5 Why people leave Google? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 4.6 Was Facebook right? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 4.7 How can Google change? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Chapter 5 Conclusion and recommendations 5.1 Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 5.2 Limitations of study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 5.3 Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38References
en
heal.advisorName
Palmer
en
heal.committeeMemberName
Andronikidis, Andreas
en
heal.committeeMemberName
Argouslidis, Paris
en
heal.committeeMemberName
Plakogiannaki, Emmanouela
en
heal.academicPublisher
School of Economics, Business Administration and Legal Studies, MSc in Management
en
heal.academicPublisherID
ihu
heal.numberOfPages
45
heal.fullTextAvailability
true


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