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dc.contributor.author
Balcova, Petra
en
dc.date.accessioned
2015-06-15T10:30:08Z
dc.date.available
2015-09-27T05:57:37Z
dc.date.issued
2015-06-15
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/345
dc.rights
Default License
dc.title
The impact of Corporate Social Responsibility on purchase intentions of Slovak consumers in telecommunication industry
en
heal.type
masterThesis
heal.keyword
purchase intentions
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heal.keyword
Social responsibility of business--Slovakia
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heal.keyword
Telecommunication--Developing countries
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heal.keyword
Purchasing--Management
en
heal.keyword
Consumer behavior--Case studies
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heal.keyword
Consumer behavior--Forecasting
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heal.keyword
Consumer behavior--Psychological aspects
en
heal.keyword
Consumer behavior--Research
en
heal.keyword
Dissertations, Academic
en
heal.keyword.LCSH
corporate social responsibility
en
heal.keyword.LCSH
purchase intentions
en
heal.keyword.LCSH
Slovakia
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heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
heal.publicationDate
2012-10
heal.bibliographicCitation
Petra Balcova,2012, The impact of Corporate Social Responsibility on
purchase intentions of Slovak consumers in telecommunication industry, Master's Dissertation, International Hellenic University
en
heal.abstract
The research studies and measures the impact of several factors on purchase intentions of
CSR-based telecommunication products/services in Slovakia. To be more specific, it
investigates whether the purchase intentions are affected by the four variables, namely CSR
awareness, trust of CSR, availability of information about CSR in Slovakia and willingness to
pay premium price for CSR-based products/services.
A quantitative survey launched electronically and questionnaires examined Slovak
consumers’ purchase intentions of products/services produced by socially responsible
companies.
The purchase intentions were mainly influenced by CSR awareness and the willingness to pay
premium price if the price increase is perceives as justifiable. On the other hand, the
availability of information about CSR initiatives in Slovakia and the consumers` trust were
not significant, therefore are not the direct influencers of purchase intentions of CSR-based
products/service.
en
heal.tableOfContents
II. ABSTRACT ............................................................................................................................ 2
III. ACKNOWLEDGEMENTS .................................................................................................... 3
IV. TABLE OF CONTENTS ....................................................................................................... 4
V. TABLE OF ILLUSTRATIONS ............................................................................................... 6
CHAPTER 1: INTRODUCTION ................................................................................................ 7
CHAPTER 2: LITERATURE REVIEW ....................................................................................... 9
2.1 Conceptual definitions of Corporate Social Responsibility ........................................ 9
2.2 Stakeholders’ theory ................................................................................................. 11
2.3 Consumer Behaviour towards CSR .......................................................................... 13
2.4 Suggested Model ....................................................................................................... 14
2.5 Product category ....................................................................................................... 18
2.6 CSR in Slovakia ........................................................................................................ 19
CHAPTER 3: METHODOLOGY ............................................................................................. 21
3.1 Sample characteristics...............................................................................................23
CHAPTER 4: FINDINGS ......................................................................................................... 27
4.1 Hypothesis testing......................................................................................................31
CHAPTER 5: DISCUSSION (Interpretation of findings) ........................................................ 35
CHAPTER 6: LIMITATIONS AND RECCOMMENDATIONS ................................................ 38
6.1 Recommendations......................................................................................................35
CHAPTER 7: CONCLUSION .................................................................................................. 38
CHAPTER 8: LIST OF REFERENCES...................................................................................37
CHAPTER 9: APPENDICIES..................................................................................................40
9.1 Appendix 1: Comparison of various CSR initiatives and concepts in Poland,
Hungary and Slovakia.....................................................................................................47
5
9.2 Appendix 2: Telecommunication companies in Slovakia and CSR activities............44
9.3 Appendix 3: Reliability statistics .............................................................................. 48
9.3 a) Awareness of CSR variable reliability statistics...........................................48
9.3 b) Consumers` trust of CSR variable reliability statistics.................................49
9.3 c) Availability of information about CSR in Slovakia variable reliability
statistics....................................................................................................................50
9.3 d) Willingness to pay premium price variable reliability statistics...................52
9.3 e) Dependant variable purchase intentions reliability statistics.......................53
9.4 Appendix 4: Linear regression analysis results ........................................................ 55
9.4 a) CSR Awareness impact on Purchase intentions............................................55
9.4 b) Trust of CSR and its impact on Purchase intentions.....................................56
9.4 c) Availability of information and its impact on Purchase intentions...............57
9.4 d) Willingness to pay premium price and its impact on Purchase intentions....59
en
heal.advisorName
Plakogiannaki, Emmanouela
en
heal.committeeMemberName
Argouslidis, Paris
en
heal.committeeMemberName
Moschis, George
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heal.committeeMemberName
Plakogiannaki, Emmanouela
en
heal.academicPublisher
School of Economics, Business Administration and Legal Studies, MSc in Management
en
heal.academicPublisherID
ihu
heal.numberOfPages
67
heal.fullTextAvailability
true
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