This research provides a clear picture of all aspects of sustainable blueberry farming in Greece, the way in which they affect each other, and the associated risks. Establishing a small commercial, organic blueberry farm is the main project goal, exploring the implementation of new cultivation methods that provide entrepreneurial skills for starting a new land-based business. The plan also targets the processing and promotion of domestically grown high quality blueberry varieties and attempts to connect business practice with academic and practical research. Finally, the penetration in the Greek market and the determination of distribution channels (EU networking) assist in the potential entry to the domestic German, UK and the rest of Northern Europe markets.
The study’s main conclusion is that, entrepreneurial farming qualities can be improved by the continuous research on cultivation practices that discover new field treatments connected with sustainable agriculture. Additionally, the current study discusses the contribution of research to the improvement of agricultural systems, making the procedures involved, easier to be adopted in the future, and reveal business opportunities even during periods of economic crises.
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