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dc.contributor.author
Tsaroucha, Despoina
en
dc.date.accessioned
2015-06-15T13:09:30Z
dc.date.available
2015-09-27T05:57:31Z
dc.date.issued
2015-06-15
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/363
dc.rights
Default License
dc.title
Value Drivers of Greek Purchasers regarding Online Travel Services
en
heal.type
masterThesis
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Management
heal.publicationDate
2014-10-10
heal.bibliographicCitation
Tsaroucha Despoina ,2014, Value Drivers of Greek Purchasers regarding Online Travel Services, Master's Dissertation, International Hellenic University
en
heal.abstract
This study deals with investigating determinants of perceived value. Theoretical background suggests that perceived value can be neither uniquely defined nor assumed to be always affected by the same factors. Findings regarding Greek purchasers of online travel services suggest that the relation between perceived value and perceived cost-risk and demographic-cultural characteristics significantly differentiates among groups with different characteristics. Evidence pointing to a non-linear relation between perceived value and its determinants is also provided. Therefore, suggestions for further research focus on the use of statistical methods that assume no linear relation between dependent and independent variables, as well as the use of non-statistical methods that are free from any assumption regarding this relation, to explain perceived value.
en
heal.tableOfContents
Abstract ............................................................................................................................. i
Acknowledgement ........................................................................................................... ii
Introduction ...................................................................................................................... 1
Review of theoretical background related to "value" .................................................... 5
The importance of "value" ............................................................................................ 5
Definition(s) of "perceived value" ................................................................................ 6
Factors affecting "perceived value" .............................................................................. 8
Review of relevant empirical evidence and research hypotheses ............................... 12
Recent empirical evidence .......................................................................................... 12
Development of research hypotheses ........................................................................ 14
Empirical research .......................................................................................................... 16
Measures .................................................................................................................... 16
Statistical methods ..................................................................................................... 18
Sample ........................................................................................................................ 18
Findings ....................................................................................................................... 19
Cronbach's alpha ..................................................................................................... 19
Descriptive Statistics ............................................................................................... 20
Correlations ............................................................................................................. 22
Cross tabulation ...................................................................................................... 24
Regression analysis ................................................................................................. 24
Effect of demographics and cultural characteristics .............................................. 26
Conclusions and suggestions for further research ........................................................ 30
Bibliography ................................................................................................................... 32
Appendix ......................................................................................................................... 36
en
heal.advisorName
Balabanis, George
en
heal.committeeMemberName
Balabanis, George
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.committeeMemberName
Grougiou, Vassiliki
en
heal.academicPublisher
School of Economics, Business Administration and Legal Studies, MSc in Management
en
heal.academicPublisherID
ihu
heal.numberOfPages
42
heal.fullTextAvailability
true
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