GR Semicolon EN
Login
Login

Show simple item record

dc.contributor.author
Tympanidou, Kalliopi
en
dc.date.accessioned
2015-06-16T09:14:44Z
dc.date.available
2015-09-27T05:57:21Z
dc.date.issued
2015-06-16
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/378
dc.rights
Default License
dc.title
The allure of fake luxury goods
en
heal.type
masterThesis
heal.secondaryTitle
Examining the determinants of purchasing a counterfeit luxury product. Insights from the Greek market
en
heal.keyword
Counterfeits and counterfeiting
en
heal.keyword
Consumer behavior--Psychological aspects
en
heal.keyword
Consumer behavior--Research
en
heal.keyword
Dissertations, Academic
en
heal.keyword.LCSH
Counterfeit
en
heal.keyword.LCSH
consumption
en
heal.keyword.LCSH
motivation
en
heal.keyword.LCSH
fake
en
heal.keyword.LCSH
qualitative research
en
heal.keyword.LCSH
interviews
en
heal.keyword.LCSH
Greece
en
heal.keyword.LCSH
consumer behavior
en
heal.keyword.LCSH
prestige
en
heal.keyword.LCSH
self-presentation
en
heal.keyword.LCSH
quality
en
heal.keyword.LCSH
authenticity
en
heal.keyword.LCSH
desire
en
heal.keyword.LCSH
designer brands
en
heal.keyword.LCSH
purchasing behavior
en
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
heal.publicationDate
2014-01-02
heal.bibliographicCitation
Tympanidou Kalliopi ,2014, The allure of fake luxury goods, Examining the determinants of purchasing a counterfeit luxury product. Insights from the Greek market, Master's Dissertation, International Hellenic University
en
heal.abstract
This study focuses on the underlying motives towards the purchase of counterfeit luxury products in the Greek market. Counterfeiting is a growing phenomenon mainly due to the severity of the economic crisis. The purpose of this research is to explore consumers’ motives in the context of non-deceptive counterfeting. Furthermore, this thesis aims to discover the triggering motives that are connected with the satisfaction of Maslow’s needs. A qualitative research was chosen for the investigation of the phenomenon. In-depth interviews were conducted in a sample of 20 Greek participants, where their motives and their needs on purchasing counterfeit luxury goods were recorded. The results indicated that most of the reasons reffered to a particular need already mentioned to Maslow’s pyramid. Both motives and detterents for purchasing counterfeit products correspond to the needs of Maslow’s pyramid.
en
heal.tableOfContents
Abstract .............................................................................................................................................. 1 Acknowledgments ............................................................................................................................ 2 1. Introduction .................................................................................................................................. 4 1.1. Luxury Brands ..................................................................................................................................... 4 1.2. Thesis Outline ...................................................................................................................................... 5 2. Literature Review ........................................................................................................................ 6 2.1. The evolution of history of luxury and how it led to imitation phenomenon. ........................ 6 2.2. The desire for luxury goods becomes motive for purchasing counterfeits ............................. 9 2.2.1. Counterfeit ...................................................................................................................................................... 9 2.2.2. Theories of Motivation .............................................................................................................................. 11 2.2.3. Maslow’s Hierarchy of Needs ................................................................................................................. 15 3. Methodology ............................................................................................................................... 18 3.1. Research approach ........................................................................................................................... 18 3.2 Research Objectives ........................................................................................................................... 19 3.2.1. The Sample .................................................................................................................................................... 19 3.3. Research Ethics ................................................................................................................................. 20 3.3.1. Research methods ........................................................................................................................................ 21 4. Research Analysis ...................................................................................................................... 22 5. Research Limitations ................................................................................................................ 26 6. Research Implications for further research ......................................................................... 26 7. Conclusion & Discussion .......................................................................................................... 27 References and Bibliography ...................................................................................................... 28 Appendix ......................................................................................................................................... 39 Appendix 1 ................................................................................................................................................ 39 Appendix 2 ................................................................................................................................................ 41 Semi-­‐Stractured Sample of Questions ........................................................................................................... 41
en
heal.advisorName
Fillipopoulos, Fotis
en
heal.committeeMemberName
Katsaliaki, Korina
en
heal.committeeMemberName
Gotsi, Dr Manto
en
heal.committeeMemberName
Filippopoulos, Fotis
en
heal.academicPublisher
School of Economics & Business Administration ,MSc in Strategic Product Design
en
heal.academicPublisherID
ihu
heal.numberOfPages
43
heal.fullTextAvailability
true

Thumbnail
View/Open
TYMPANIDOU.pdf ( 1.041Mb / PDF )

This item appears in the following Collection(s)

Show simple item record

Related Items

Advanced Search Search

Browse

My Account

Statistics

About
Mission statement
Our mandate
Policies
Open Access
Terms of submission
Licensing
Data
Metadata
Collection
Preservation
Help
Repository User Guide
FAQs
Preparing to submit
Submission quick guide
Submission user guide
Contact
Contact Us
University
IHU Library
IHU portal
Schools and faculty
Admissions
IHU Contact
The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.
©International Hellenic University.
Logo Espa
Logo w3c