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dc.contributor.author
Dima, Antora
en
dc.date.accessioned
2015-06-19T13:55:12Z
dc.date.available
2015-09-27T05:58:14Z
dc.date.issued
2015-06-19
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/458
dc.rights
Default License
dc.title
Applying ajzen's theory of planned behavior in examining recycling behavior in Greece
en
heal.type
masterThesis
heal.keyword
Refuse and refuse disposal--Greece
en
heal.keyword
Recycling (Waste, etc.)--Greece
en
heal.keyword
Recycling (Waste, etc.)--Cost effectiveness
en
heal.keyword
Recycling (Waste, etc.)--Economic aspects
en
heal.keyword
Recycling (Waste, etc.)--Environmental aspects
en
heal.keyword
Dissertations, Academic
en
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Environmental Management and Sustainability
heal.publicationDate
2013-12
heal.bibliographicCitation
Antora Dima ,2013, Applying ajzen's theory of planned behavior in examining recycling behavior in Greece ,Master's Dissertation, International Hellenic University
en
heal.abstract
The aim of this study is to explore and examine recycling behavior in Greece. As one of the three pillars of sustainability along with economy and society, environment has increasingly become the center of attention due to its continuous deterioration. Thus, examining the factors that influence pro-environmental behavior, as expressed by consciously recycling generated waste, will prove to be crucial in understanding and encouraging such behaviors. This thesis sets to explore the mechanism behind the formation of recycling intentions, drawing from Ajzen’s Theory of Planned Behavior (TPB). According to Ajzen’s theory, the influencing parameters of behavioral intention, and ultimately of the actual behavior, are the attitude toward the behavior, subjective norm and perceived behavioral control. The theory is furthermore enriched by testing two additional variables, that of moral norms and anticipated feelings of moral regret. The importance of this study lays on the addition of these extra parameters and on the fact that it provides a useful insight in the recycling behavior concerning the “blue bin” recycling scheme in Greece. The outcomes of the survey showed that the most significant predictor of recycling intentions, in the classical TPB model, is by far perceived behavioral control, followed by attitude and subjective norm. In the morally extended TPB though, significant predictors proved to be only perceived behavior control, which again exerted the stronger effect, followed by moral norms and subjective norm. The implications of these findings are discussed in the last part of the thesis.
en
heal.tableOfContents
1. Introduction .................................................................................................................. 1 1.1 An era of waste ........................................................................................................... 1 1.2 Contribution of the thesis ........................................................................................... 2 1.3 Thesis Outline ............................................................................................................ 3 2. Literature Review ......................................................................................................... 3 2.1 The case for recycling in Greece ................................................................................ 3 2.2 Recycling behavior ..................................................................................................... 6 2.3 The Theory of Planned Behavior ............................................................................... 9 2.4 A moral extension of TPB ........................................................................................ 13 3. Methodology ............................................................................................................... 17 3.1 Questionnaire Construction ...................................................................................... 17 3.2 Research Objectives and Hypotheses ....................................................................... 19 4. Results ............................................................................................................................ 20 4.1 Sample Description .................................................................................................. 20 4.2 Descriptive Statistics ................................................................................................ 23 4.3 Testing the model ..................................................................................................... 27 4.3.1 Reliability Analysis ........................................................................................... 27 4.3.2 Hypotheses Testing............................................................................................ 28 4.3.3 Hierarchical Multiple Regression Analysis ....................................................... 29 5. Conclusions and Suggestions ......................................................................................... 31 5.1 Recycling intention and its determinants ................................................................. 31 5.2 Implications for policy makers ................................................................................. 32 5.3 Limitations and suggestions for future research ...................................................... 34 References .......................................................................................................................... 36 Appendices ......................................................................................................................... 42 Appendix 1 ..................................................................................................................... 42 Appendix 2 ..................................................................................................................... 46 Appendix 3 ..................................................................................................................... 49
en
heal.advisorName
Botetzagias, Dr. Iosif
en
heal.committeeMemberName
Botetzagias, Dr. Iosif
en
heal.committeeMemberName
Anastasiadis, Dr Foivos
en
heal.committeeMemberName
Grougiou, Dr Vasso
en
heal.academicPublisher
School of Economics & Business Administration, MSc in Sustainable Development
en
heal.academicPublisherID
ihu
heal.numberOfPages
63
heal.fullTextAvailability
true


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