JavaScript is disabled for your browser. Some features of this site may not work without it.
dc.contributor.author
Melikokis, Alexandros
en
dc.date.accessioned
2015-06-19T14:28:05Z
dc.date.available
2015-09-27T05:58:15Z
dc.date.issued
2015-06-19
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/463
dc.rights
Default License
dc.title
Motives and barriers in the adoption of
collective environmental certification
schemes by Greek tourism SMEs
en
heal.type
masterThesis
heal.secondaryTitle
The case study of “EMAS easy MOVE-IT!”
en
heal.keyword
Tourism--Environmental aspects
en
heal.keyword
Tourism--Management
en
heal.keyword
Tourism--Marketing
en
heal.keyword
Ecotourism
en
heal.keyword
Dissertations, Academic
en
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Environmental Management and Sustainability
heal.publicationDate
2014
heal.bibliographicCitation
Melikokis Alexandros, 2014, Motives and barriers in the adoption of collective environmental certification schemes by greek tourim SMEs : the case study of "EMAS easy MOVE-IT" ,Master's Dissertation, International Hellenic University
en
heal.abstract
The focus of this dissertation is on the environment as a factor of attractiveness for tourism products and destinations. There is significant evidence that the use of tools and methods for environmental preservation and management may often lead to a number of positive business-related and non-business-related outcomes both at the enterprise and at the destination level. However, the implementation of these tools is often a very demanding process, in terms of the allocated resources, which makes it difficult for Small and Medium-sized Enterprises (SMEs) to adopt and utilize them. One of these tools, the “EMAS easy MOVE-IT!” certification scheme, is of particular interest to the researcher, because it is specifically targeted to small and medium European tourism enterprises and it provides an opportunity for collective environmental management and certification by a prestigious accreditation body at the destination level.
Greece, such as other European Mediterranean countries, has become a mature destination and has been struggling to rejuvenate its touristic development, while also dealing with sustainability-related problems. The purpose of this dissertation is to investigate why the Greek tourism sector has not taken advantage of the “EMAS easy MOVE-IT” tool, which seems to be tailor-made to the sector‟s needs and is largely supported by the European Union. In addition, the dissertation seeks to identify the most important barriers and incentives for its adoption by Greek tourism enterprises and compare them to the relevant literature.
In his inquiries, the researcher chose a renowned, yet mature, Greek tourism destination as a case-study (Sithonia, Halkidiki). A number of small and medium sized enterprises, active in this region, were approached to participate in the survey, by answering to a questionnaire. The primary data that was collected concerned the motives and counter-motives of local actors to invest in the aforementioned tool, which then went through statistical analysis. The outcome of this analysis disclosed a mix of barriers and incentives that direct relevant managerial decisions. The whole approach will, hopefully, benefit the individual tourism enterprises-(potential) participants, the local authorities, the EU scheme and the national governments by providing an insight to the important factors that are affecting the adoption of this scheme in Greece, as well as similar touristic nations, so that they will be able to make better future decisions in relation to this project.
en
heal.tableOfContents
Abstract ......................................................................................................................................................... 1
Acknowledgements ....................................................................................................................................... 2
Abbreviations ................................................................................................................................................ 3
List of figures ................................................................................................................................................ 6
Chapter 1 Introduction .................................................................................................................................. 7
Chapter 2 Literature Review ......................................................................................................................... 9
2.1. Definition of Tourism ................................................................................................................... 9
2.2. Main characteristics of tourism and its importance for global economy .................................... 11
2.3. History of tourism ....................................................................................................................... 12
2.4. Tourism in Greece ....................................................................................................................... 14
2.5. Tourism and the natural environment ......................................................................................... 15
2.6. Sustainable tourism and eco-tourism .......................................................................................... 16
2.7. Environmental Management Systems (EMS) ............................................................................. 18
2.8. Eco-Management and Audit Scheme (EMAS) ........................................................................... 21
2.9. EMAS easy ................................................................................................................................. 21
2.10. EMAS easy MOVE-IT! .......................................................................................................... 22
2.11. SMEs, EMSs and competitive advantage ............................................................................... 23
2.12. Generation of the research questions ...................................................................................... 25
Chapter 3 Research Design ......................................................................................................................... 26
3.1. Methodology ............................................................................................................................... 26
3.2. The questionnaire ........................................................................................................................ 28
Chapter 4 Data Analysis and Discussion .................................................................................................... 30
4.1. Descriptive Statistics ................................................................................................................... 31
4.1.1. Demographics ..................................................................................................................... 31
4.1.2. Questions (Part A) ............................................................................................................... 34
4.1.3. Questions (Part B) ............................................................................................................... 40
4.2. Inductive Statistics ...................................................................................................................... 46
Chapter 5 Conclusions and Recommendations ........................................................................................... 49
References ................................................................................................................................................... 54
Articles .................................................................................................................................................... 54
5 | P a g e
Books ...................................................................................................................................................... 56
Websites .................................................................................................................................................. 57
Appendices .................................................................................................................................................. 57
Final version of the questionnaire in Greek ............................................................................................ 57
Final Version of the questionnaire in English ......................................................................................... 63
One way ANOVA and Post Hoc tests according to independent variable ............................................. 69
Number of beds ................................................................................................................................... 69
Number of Employees ........................................................................................................................ 71
Hotel star rating ................................................................................................................................... 73
en
heal.advisorName
Sartzetakis, Prof. Eftichios S.
en
heal.committeeMemberName
Evangelinos, Dr Constantinos
en
heal.committeeMemberName
Banias, Dr Giorgos
en
heal.committeeMemberName
Karatzoglou, Dr Benjamin
en
heal.academicPublisher
School of Economics & Business Administration, MSc in Sustainable Development
en
heal.academicPublisherID
ihu
heal.numberOfPages
75
heal.fullTextAvailability
true
This item appears in the following Collection(s)
Related Items
Browse
-
All of IHU Repository
-
This Collection
My Account
Statistics
©International Hellenic University.
