Over the past decades there has been a gradual shift of the interest of the tourism markets form lavishness and extravagance towards more responsible forms of tourism. The shift of the people forming the tourism markets brought the inevitable evolution of tourism. Ecotourism has been one of the pioneering forms of alternative types of tourism, and the protagonist of great controversy regarding the connection of sustainability with the sector of tourism. In its core, despite the ongoing debate on this form of tourism, ecotourism has the potential to be the implementation of sustainable development theories into global tourism practice, and equally important, ecotourism, applied properly, has the potential to promote environmental consciousness, awareness and environmental education.
Greece is a country rich in raw, natural beauty, and thus a great candidate to benefit from the positive impacts that a destination can have through ecotourism. Unfortunately, due to various parameters, theory lands far from implementation, and so ecotourism does not always excel the way it could. The National Park of Kerkini is an area that has plenty to offer, in terms of ecotourism, and an area that could employ ecotourism in order to promote and spread environmental awareness and environmental education, in northern Greece and beyond, so that generations to come can acquire the appropriate tools needed to change the wrongful path of environmental damaging that tourism, and other economic sectors, are on.
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