In the following study, we have used questionnaires to online businesses in
Greece in order to determine if setting their goals based on the SMART goal setting
theory would have a positive impact on their performance and our findings show
evidence towards agreeing with this statement.
Also, we have established the time frame for short and long terms goals for
those companies as 4 and 36 months equivalently.
In the end, we have checked whether online business managers set the same
short as long term goals. Our findings show that, in both cases, the goals have to do
with economic advance (more clients, expansion), however survival is more
important in the short term goals, while on the long term goals, online businesses
focus on portfolio diversification and innovation.
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