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Social –Group or even deal of the day- buying websites represent a rapidly emerging e-business model that is really important to be analyzed, especially nowadays when the European financial crisis is a reality. Such a website acts as an online intermediary, aiming to attract customers for mass purchasing of products or services in order to achieve large discounts. As a result, these group deal sites have become immensely popular and successful for all parties involved, all over the world. Groupon is one of the first websites to be launched and the most successful, localized in more than 18 countries. Noteworthy, Groupon rejected a $6 billion dollar acquisition offer by Google, who is now planning to launch their own daily deals site in 2011 called 'Google Offers'. Greek social buying websites firstly appeared in spring 2010. Some of the most indicative Greek social buying websites are goldendeals.gr, winwindeals.gr, tsoonami.gr and groupon.gr. This project aims at analyzing the group buying web sites’ phenomenon in Greece and worldwide. More specifically it aims at recording the online group buying market in Greece. In order to achieve this goal, all the active Greek social buying sites have been investigated, concerning significant aspects of their way of operation. This process will lead to the extraction of certain conclusions and statistic results that will enlighten us on the relatively new area of Group Buying in the Greek market and will encourage discovering further trends and opportunities. The project includes: Literature review and description of the Group Buying websites, documentation of the Greek Group Buying websites, analysis of the Greek market for Social Buying websites, comparison of Greek to international Group Buying websites, case studies for successful Social/Group Buying websites, and last opportunities and challenges for Greek business. VIII The results of this survey have important implications. The main findings of this project are:  Greek social buying market is rapidly evolving  Greek group buying sites have followed the foreign sites’ lead  Greek sites operate mainly in big cities of the country  The main percentage of the sites include offers about beauty care, spas, travelling and food  For Greek businesses group buying is a way of becoming prosperous despite the financial crisis  For Greek customers, group buying business model enables them to continue shopping, despite the fact that their buying power has been reduced to the minimum by the crisis.  The population and the future success of each group buying site are at a great rate based on the size of the discount of the products offered.