Browsing International Hellenic University Scholar Works by Subject "Gamified campaigns"

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2024-06-14

A comparison of gamified and video campaigns in consumer experience

Georgiadis, Marios
2023-06-30

Social media posts and user engagement in aGRowork: A comparative analysis between image, video and gamified campaigns

Spyropoulou, Maria-Nikoleta

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The International Hellenic University (IHU) was established in October 2005 by Law No. 3391 and is based in Thessaloniki, Greece. The IHU is Greece's first public university where programmes are taught exclusively in English.

Browsing International Hellenic University Scholar Works by Subject "Gamified campaigns"

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