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This dissertation was written as a part of the MSc in ICT Systems at the Interna-­‐ tional Hellenic University. Its target is to provide suggestions to a very successful out-­‐ sourcing company in software telecommunication industry, Intracom telecom SA, in order to enhance its promoting practices and finally expand in size and business. The contents of this dissertation include the analysis of key aspects of success for an out-­‐ sourcing telecom provider in today’s competitive environment. In parallel competitor’s profile and marketing campaigns are studied. Proposals to the company are given for up to date marketing trends. All the above suggestions are based on research on bibli-­‐ ography, internet, and case studies and also extended analysis of competitors market-­‐ ing tactics. This dissertation was a great chance to understand better the big competition in modern worldwide telecom market, to see in practice software development life cycle and build competence in technologies such as UMTS, LTE, IMS. Additionally the cus-­‐ tomer requirements of telecom operators to their vendors were written down and un-­‐ derstood and suggestions to this direction were given. A questionnaire that includes all customer requirements based on various sources and marketing proposals for the company, was prepared, in terms of research methodology. Finally, this dissertation is the outcome of close cooperation and strong support of both of my supervisors, Mr G.Giaglis and Mr D.Stogiannaris. Despite their demanding program, Mr G.Giaglis as deputy dean of university of Athens and instructor of the rel-­‐ evant course marketing and strategies of telecom companies in IHU and Mr D.Stogiannaris, as section manager of INTRACOM telecom SA, were always very close to me, to inspire me with their comments, to give me clarifications, and to hear my findings and ideas. As supervisors were very supportive and each of them contributed to this dissertation giving different aspects on research, based on their roles. Professor G.Giaglis gave the appropriate directions in order to fulfill the requirements of this dis-­‐ sertation. He provided me with valuable comments during the entire preparation of this dissertation and helped me, from academic aspect, to document my findings and my ideas. Mr D.Stogiannaris, as section manager of Intracom telecom, supplied me -ivwith all the relevant material, which was needed in order to understand today’s com-­‐ petitive telecom market. All of our discussions were very constructive and fruitful for my research proposals. He was very reachable and immediate in giving me clarifica-­‐ tions. To sum up, the entire preparation of this dissertation was a very challenging and interesting experience and offered me a great chance to meet telecoms from a differ-­‐ ent point of view, marketing aspect.