Companies are put under pressure to maintain their profitability while incorporating socially responsible behavior in their core mission. Although researchers have provided a lot of information about corporate social responsibility, there is little evidence about its impact on consumers’ behavior, especially in Greece. Thus, the aim of this dissertation is to cover this research gap and investigate what makes consumers buy or not products from socially responsible companies. This qualitative research reports the findings from interviews with Greek consumers about the elements that influence their attitudes and intention to buy products from socially responsible firms. It proposes a model which explains the factors that discourage Greek consumers from buying from such companies. Finally, due to limitations of the present study, suggestions for further investigation are made.
Collections
Show Collections
