GR Semicolon EN

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dc.contributor.author
Karasavvidou, Sofia
en
dc.date.accessioned
2015-07-01T08:55:44Z
dc.date.available
2015-09-27T06:05:05Z
dc.date.issued
2015-07-01
dc.identifier.uri
https://repository.ihu.edu.gr//xmlui/handle/11544/634
dc.rights
Default License
dc.title
Souvenirs, Designed Or Not?
en
heal.type
masterThesis
heal.secondaryTitle
A Proposal For ThessalonikiI’s Souvenir Market
en
heal.keywordURI.LCSH
souvenirs
heal.keywordURI.LCSH
Thessaloniki
heal.keywordURI.LCSH
tourism
heal.language
en
heal.access
free
el
heal.license
http://creativecommons.org/licenses/by-nc/4.0
heal.recordProvider
School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
heal.publicationDate
2015-02
heal.bibliographicCitation
Karasavvidou Sofia , 2015, Souvenirs, Designed Or Not? A Proposal For ThessalonikiI’s Souvenir Market, Master's Dissertation, International Hellenic University
en
heal.abstract
This dissertation was written as part of the MSc in Strategic Product Design at the International Hellenic University. The dissertation is about the city of Thessaloniki and the possibility of creating a souvenir line for its visitors. Thessaloniki is the second biggest city in Greece and one of the cheapest destination, according to the airline reports and the visitors that were interviewed for the needs of the research. A better understanding of tourism and its market has been presented, along with the types of travelers and the souvenirs they tend to buy every time they visit a place. The history of the city and the importance of its landscape with the museums and the monuments played an important role in the creation of the logo and the graphic designs that can be used for both the products and the promotion of the city in general. For the creation of the products I would like to thank my supervisor George Liamadis who helped me think as a product designer and his suggestions were vital for the visualization of everything. A special thanks to the graphic designer Eleutheria Straka who helped me with the logo and the graphics.
en
heal.tableOfContents
ABSTRACT .................................................................................................................... II PREFACE ......................................................................................................................... I CONTENTS .................................................................................................................. III INTRODUCTION ............................................................................................................. 1 LITERATURE REVIEW ................................................................................................... 3 TOURISM : PEOPLE AND MARKET ............................................................................. 3 TYPES OF TOURISM ...................................................................................................... 3 CULTURAL TOURISM ........................................................................................... 3 HERITAGE TOURISM ............................................................................................ 4 HIERARCHY OF ATTRACTIONS ...................................................................................... 7 TYPES OF TRAVELLERS ................................................................................................ 8 SOUVENIRS .................................................................................................................. 10 PRODUCTS ................................................................................................................. 10 EMOTIONAL DESIGN .......................................................................................... 13 METHODOLOGY .......................................................................................................... 15 QUESTIONAIRE ........................................................................................................... 15 OPEN-ENDED QUESTIONS AND INTERVIEWS .............................................................. 16 RESEARCH ON MEDIA ................................................................................................. 17 SPACE PROBLEM MAP ................................................................................................ 18 DATA AND ANALYSIS ................................................................................................ 19 SOUVENIRS - DEFINITION .......................................................................................... 19 KITSCH 21 HISTORY OF THESSALONIKI ....................................................................................... 22 ART AND MONUMENTS...................................................................................... 22 CITY AND PEOPLE ............................................................................................. 23 MUSEUMS AND GIFTS SHOPS ............................................................................ 24 -iv- PROPOSAL OF PRODUCTS .......................................................................................... 27 PACKAGING ....................................................................................................... 28 GRAPHIC DESIGN .............................................................................................. 33 FINAL PROPOSAL .............................................................................................. 36 CONCLUSIONS ............................................................................................................ 52 BIBLIOGRAPHY ............................................................................................................ 55 APPENDIX ....................................................................................................................... 1
en
heal.advisorName
Liamadis, George
en
heal.committeeMemberName
Liamadis
en
heal.committeeMemberName
Simeonidou
en
heal.committeeMemberName
Nathanael
en
heal.committeeMemberName
Kyratsis:
en
heal.academicPublisher
School of Economics & Business Administration ,MSc in Strategic Product Design
en
heal.academicPublisherID
ihu
heal.numberOfPages
74
heal.fullTextAvailability
false


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